Since 2023, Generative AI has become a global trend due to its incredible ability to produce intelligent responses. In organizations, questions arise about how to start applying it, where to focus it and what is required to integrate it into current processes.
Generative AI is not aimed at displacing jobs, as is often thought, but is aimed at increasing the productivity of staff and each area of the business, shortening implementation times and supporting content design.
What is Generative AI?
It is a type of artificial intelligence capable of creating a wide variety of data and content such as images, videos, texts, conversations and even executing tasks and code through a natural, more human language. It represents the next step in the evolution of artificial intelligence, which can be trained to understand any complex topic.
How to apply Generative AI?
The first step in applying Generative AI in a business is to understand its scope and how it works, as it is essential to identify areas of opportunity within the various departments of the organization.
Depending on the line of business, Generative AI can be used in various ways, even beyond content generation. Here are some examples:
Marketing and sales:
Gen AI models can help generate:
– Content development, such as blog articles, social media posts, web content, and brochures.
– Assertive messages for email campaigns, LinkedIn messages and product sheets.
– Personalized marketing that analyzes data to develop content adapted to the customer’s tastes, preferences, and regional trends, thus generating greater engagement.
Innovation:
Generative AI can offer innovative possibilities for the business, such as the generation of proposals for new prototypes and products based on the company’s activity, thus facilitating the rapid iteration and evolution of the work team, without the need for complex human analysis.
Virtual Assistants and Chatbots:
Although these already exist, Generative AI elevates the experience to another level. They can now better understand human language and respond independently to customer needs, offering support, answering questions, and conducting sales transactions closer to interacting with human staff.
Automation of repetitive tasks:
Generative AI can take care of tasks such as data capture, reporting, and inventory management, freeing up time for the team to focus on strategic tasks. It can also be applied in financial analysis to reduce costs in areas such as logistics, marketing, sales and production, as well as in extracting useful information from large volumes of data.
Fraud detection and security:
Gen AI models can analyze data patterns to detect anomalies and potential security breaches, safeguarding information and preventing fraud. They can also identify unusual spending patterns or accesses that may indicate fraudulent activity.
Generative AI ideas according to the line of business:
Financial companies:
Gen AI can generate customized investment plans for each client, based on their income, expenses, and investment goals. It can also assist in fraud detection and investment risk analysis, looking for profitable opportunities in the stock market.
Retail Companies:
For these companies, Generative AI can facilitate the development of prototypes and new products, as well as offer personalized experiences to customers, allowing them to personalize products and offering them purchase recommendations based on their consumption history and preferences.
In short, Generative AI offers a wide range of possibilities to improve efficiency and innovation in business. In another article, we’ll explore Amazon Web Services (AWS) solutions focused on Generative AI to show how they can be applied in your organization.
Implement Generative AI solutions in your company
At Itera, we accompany our clients from the adoption to the implementation of this technology. We carry out explanatory sessions to understand how it works and generate creative ideas for its use. In addition, we offer demos and proofs of concept to verify the viability of the initiative, and we provide support for work teams to adopt Generative AI in a positive way.
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