RPP Group

Grupo RPP promotes lead automation with intelligent agents and Amazon Bedrock Agentcore

Publication Date:

25 June, 2026

Learn how we helped Grupo RPP transform its business process through intelligent agents built on AWS. Through artificial intelligence capabilities and Amazon Bedrock AgentCore, the organization was able to automate lead management, prioritize business opportunities, and optimize the time of its sales team.

Grupo RPP transformed its commercial management process by implementing intelligent agents developed on Amazon Web Services, incorporating artificial intelligence capabilities to optimize the classification, prioritization, reactivation and detection of business opportunities.

Thanks to the integration of Amazon Bedrock AgentCore and generative AI technologies for sales, the organization was able to automate lead management on an approximate base of 10,000 leads and accounts, improving operational efficiency, intelligent lead management, and the ability to focus business efforts on opportunities with greater conversion potential.

THE CHALLENGE

Grupo RPP faced the challenge of managing a wide universe of prospects and commercial accounts, where much of the initial management depended on manual processes that limited productivity and made it difficult to prioritize opportunities.

The main challenges included:

- Manage thousands of leads between prospects and accounts with no recent activity.

- Identify opportunities with a greater probability of commercial reactivation.

- Reduce manual tasks associated with initial contact and lead follow-up.

- Improve lead automation to optimize business productivity.

- Prioritize opportunities more strategically and data-driven.

- Incorporate artificial intelligence within a real and scalable business process.

- Free up sales team time to focus on higher-value deals and opportunities.

The organization required a solution based on intelligent agents that would transform commercial management into a more efficient, automated and results-oriented process.

WHAT DID WE DO?

We design and develop Smart Leads, a solution based on intelligent agents capable of classifying, prioritizing and planning commercial actions on large volumes of prospects and accounts.

The solution was built using Amazon Bedrock AgentCore as the agent execution environment, developed with the Strands Agents SDK, and leveraging Amazon Bedrock’s foundational models (Claude Sonnet 4.6) to incorporate advanced generative AI capabilities into the business process.

Our proposal included:

- Design and development of AI agents to support commercial management.

- Intelligent classification of leads according to probability of reactivation.

- Lead automation through prioritization processes and contact organization.

- Structured planning of mass contact campaigns.

- Implementation of generative AI capabilities for sales using Amazon Bedrock.

- Scalable architecture ready for future AI use cases.

With this implementation, Grupo RPP evolved from a manual management model to a commercial operation driven by intelligent agents capable of optimizing decision-making and improving team productivity.

RESULTS

The implementation of Smart Leads allowed us to obtain concrete benefits for the commercial operation of Grupo RPP:

- Planned contacts on an approximate universe of 10,000 leads.

- Greater operational efficiency thanks to lead automation and repetitive tasks.

- Intelligent prioritization of prospects and accounts with greater commercial potential.

- Better use of the sales team's time.

- Increased scalability of commercial management.

- Reduced operational wear and tear associated with manual follow-up activities.

- Greater ability to manage opportunities in a consistent and structured way.

- Technological base prepared to expand new use cases of artificial intelligence and intelligent agents.

Thanks to this collaboration, Grupo RPP incorporated intelligent agents into its business strategy, using Amazon Bedrock to leverage artificial intelligence capabilities and create a more efficient, scalable, and growth-oriented operation.

This combination of AI agents and generative AI enabled the optimization of intelligent lead management and laid the foundation for future business automation initiatives powered by Amazon Web Services.

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Grupo RPP is one of the main media groups in Peru, with a presence on radio, television and digital platforms. Through its different channels, it connects daily with millions of people and offers advertising, communication, content and brand activation solutions for companies in multiple industries.

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